![]() ![]() One thing that makes the delivery special is that it’s what car restorer Dave Lane calls a “one-year-only car,” meaning Ford made it for a single year and didn’t use any of the parts or assembly again. (Though some lore says the number is closer to 40). Only about 400 deliveries were built, converted from 1932 sedans as delivery vehicles. If you’re a classic car enthusiast, chances are you know about the 1932 Ford sedan delivery - it’s somewhat of a legend. “I don't think we change anything but put our logo on it.” Restoring an Icon “This car is done and perfect,” he recalls thinking. Originally, they thought they may do some modifications - like changing the wheels or adding a pinstripe - but once they saw the Deuce, Royse knew he didn’t want to touch it. The first time Royse and Gessner saw the car in person was up in Connecticut at Wayne Carini’s shop. “The next thing I know, we bought the car,” says Gessner. He asked me if I would be interested in this ‘32 town delivery vehicle.” “I got 15 minutes with Wayne, I give him the pitch,” says Royse. Before Royse knew it, he was on a flight to Scottsdale where Carini was participating in a panel at Barret-Jackson (the Sothebys of classic cars). Rich contacted classic car restorer and host of Chasing Classic Cars, Wayne Carini. Royse reached out to some contacts in the marketing world who put him in touch with Boston Cup founder (and all-around car guy), Rich Doucette. The next several months were a whirlwind - or more like a chain reaction. ![]() They wanted to debut their new vehicle at AAPEX in November 2022 in celebration of CBS’ 90th anniversary. The team bounced around the idea of doing a ground-up restoration but eventually decided the timeline didn’t add up. “That had been kicking around in my head for a couple of years.” “We knew that 90 years was coming up … restored cars are part of the industry,” Royse says. He’d seen other companies and Continental customers restore cars that matched up with their founding year. “I Photoshopped some Continental Battery Systems logos on it and sent it to Eric Royse … and said, ‘We need to have a car.’ Within minutes, Eric was in my office.”Īs it turned out, Royse, who joined Continental as president and CEO in 2018, had already been thinking along those same lines. “There was one particular one that was red and black,” says Gessner. Bernie Gessner, Continental Battery Systems director of customer experience and marketing, was checking out the high-end customizations on some Ford Broncos and snapped some photos. It started with a trip to the Specialty Equipment Market Association (SEMA) show in Las Vegas in 2021. ![]() “You could picture this being used ,” says Continental President and CEO Eric Royse. And while we don’t know if McCann carted around batteries in a ‘32 Ford delivery, he certainly could have. For starters, the Deuce rolled off the line the same year Ralph McCann opened Continental Battery Manufacturing Co. The car, affectionately known as “the Deuce,” represents Continental Battery Systems in a few ways. Continental Battery Systems is unveiling a fully restored and branded 1932 Ford sedan delivery at the Automotive Aftermarket Products Expo (AAPEX) in honor of the company’s 90th anniversary.
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